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We Believe Brand Video Should Be Governed, Not Guessed
PathLLM.ai was founded on a simple principle: brands deserve AI that follows their rules—not prompts that drift. We built the Brand E-commerce Agent™ to make that possible.
Built on First Principles: The Path to Governed AI
The Foundation (November 2022)
PathLLM.ai began in November 2022 by challenging a fundamental assumption: that interactive 3D worlds were too complex for LLMs to understand.
While others saw this as a limitation, we saw a physics problem. Inspired by Feynman Path Integrals, our team invented PathLLM—a technology that translates the interactive 3D world into a language. This allows us to run sophisticated 3D logic on top of the best available LLMs, giving them a "physical sense" they inherently lack.
Solving Hallucination (2023–2024)
With PathLLM providing the control layer, we tackled the enterprise's biggest risk: hallucination. We discovered that by freezing specific subpaths within PathLLM based on mined Brand DNA, we could effectively "squeeze out" hallucination.
This insight led to the development of our three core technologies:
- PathLLM: The language layer that connects LLMs to interactive 3D reality.
- DNA AI: The governance layer that freezes subpaths to enforce brand truth.
- Metaform Agentic Platform: The orchestration layer that scales these processes across the enterprise.
The Convergence (Q1 2025)
By early 2025, these technologies converged. We pivoted fully to B2B with a singular mission: to eliminate hallucination from video creation.
We launched the Brand E-commerce Agent™—the first system capable of generating mass numbers of personalized, brand-aligned, and trend-driven videos at scale, without the drift or risk of generic tools.
Today
We don't just build AI tools; we operate as a Native-AI company. Our team leverages the Metaform platform to orchestrate 10+ enterprise-grade models through hundreds of specialized agents. The result is a system that delivers what brands have always needed but AI couldn't provide: Scale without compromise.
Our Mission
Make brand video governed, not guessed—at any scale.
We exist to give brands full control over AI-generated content. You set the Brand DNA. We enforce it. Every video traces to approved sources. Every output is auditable.
Our Vision
A world where brand agents engage marketplace agents—with full trust, full control, and full provenance.
As commerce becomes agent-to-agent, brands need a governed agent to represent them. We're building that agent today—starting with video, scaling to interactive commerce.
How We Operate
Governance Over Hacks
We don't chase shortcuts. Executable contracts (DCL) beat vague prompts. Provenance beats "trust me." When compliance matters, governance is the only answer.
Customer Truth First
Your Brand DNA is sacred. We mine it from your approved assets. We enforce it through deterministic rules. We never use your learnings for other clients. Ever.
Model-Agnostic by Design
We don't bet on one model. We orchestrate the best available—today and tomorrow. When better models arrive, we swap them in. Your governance stays intact.
Compounding Advantage
Every video makes the system smarter for your brand. Every batch increases your first-pass approval rate. Your investment compounds. Your moat deepens.
Led by Builders
Deep expertise across product, technology, enterprise growth, and AI infrastructure.
Product & Technology
Our engineering leadership has built products at scale in SaaS, consumer apps, and AI infrastructure. We hold the core U.S. patent for language-driven environment construction (US 12,229,913 B2) and pioneered the "Native-AI" operating model that defines our company.
Enterprise Growth
Our CRO is a former McKinsey partner who led U.S. B2B marketing for the firm—bringing deep enterprise go-to-market expertise and relationships across Fortune 500 brands and agencies.
AI Infrastructure
Our board includes a former VP of Engineering at Meta, who led AI infrastructure at massive scale. This ensures our architecture is ready for today's models and the agentic future of commerce.
Advisory Network
Through our advisory network, we have direct access to 7,000+ brand executives and 125k+ senior digital leaders—accelerating our path to enterprise adoption.
Our Leadership
Board & Advisors
Trusted by Those Who Know
Agency Partners
We route through Tier-1 agency frameworks—including active engagements with top global holding companies. Our agency partners gain margin protection, evidence-backed deliverables, and multi-client governance workflows.
Strategic Advisors
Our advisors include veterans of enterprise SaaS, AI infrastructure, and global retail marketing. They open doors to brands and platforms, challenge our thinking, and hold us accountable.
Technology Partners
We build on enterprise-grade AI from OpenAI, Anthropic, Google, Runway, Adobe, and others. As the model landscape evolves, we evolve with it—always governed, always improving.
Why We're Different
| Generic AI Tools | Traditional Production | PathLLM.ai |
|---|---|---|
| Hallucinate product details | Take weeks to produce | Zero hallucinations—guaranteed |
| No audit trail | Expensive at scale | Evidence Pack + DNA Map with every video |
| Prompts drift over time | Updates mean starting over | Source-driven auto-updates |
| One model, one chance | Manual review doesn't scale | 10+ models, 100+ agents, governed |
| No brand control | Your team drowns in approvals | You set the DNA; scale is automatic |
Built on Three Core Technologies
PathLLM
US Patent 12,229,913 B2
By applying Feynman Path Integrals to AI control, we expanded LLMs to understand and manipulate interactive 3D worlds. This layer grounds generative AI in physical and geometric reality, ensuring that "what you see" respects the laws of physics and your product's actual dimensions.
DNA AI™
Anti-Hallucination Engine
DNA AI extracts hallucination by freezing specific subpaths of PathLLM based on your mined Brand DNA. It effectively locks the model onto the "paths" of your brand truth, eliminating the drift and cost of "babysitting" video AI.
Metaform Agentic Platform
Orchestration Layer
The orchestration layer that binds it all together. As a Native-AI company running on Metaform, we achieve exponential speed in creating and scaling agent fleets. It allows a nimble team to orchestrate hundreds of specialized agents—capturing complex enterprise processes with a velocity and efficiency that traditional software development can't match.
Company Facts
Founded
November 2022
Headquarters
Saratoga, California, USA
Patent
US 12,229,913 B2 (granted February 2025)
Core Tech
PathLLM, DNA AI, Metaform Platform
AI Models
10+ enterprise-grade models in production
Agents
100+ specialized agents in the Metaform platform
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