Brand Video Should Be
Governed, Not Guessed.
We built PathLLM to give brands full control over AI-generated video. You set the Brand DNA. We enforce it. Every frame traces to approved sources. Every output is auditable.
Our Path
From Physics
to Governance.
The Foundation
PathLLM began by challenging a fundamental assumption: that interactive 3D worlds were too complex for LLMs. Inspired by Feynman Path Integrals, we invented a technology that gives AI a physical sense it inherently lacks.
Solving Hallucination
By freezing specific subpaths based on mined Brand DNA, we discovered how to squeeze out hallucination entirely. This led to our three core technologies: PathLLM, DNA AI, and the Metaform Agentic Platform.
The Convergence
These technologies converged into the Brand E-commerce Agent — the first system capable of generating mass personalized, brand-aligned video at scale without drift or risk. Now live with Tier-1 agency partners.
Three Core
Technologies
PathLLM
US Patent 12,229,913 B2
Applies Feynman Path Integrals to AI control, expanding LLMs to understand and manipulate interactive 3D worlds. Grounds generative AI in physical reality.
DNA AI
Anti-Hallucination Engine
Freezes specific subpaths based on your mined Brand DNA. Locks the model onto your brand truth, eliminating drift and the cost of babysitting video AI.
Metaform Platform
Orchestration Layer
Orchestrates 10+ enterprise-grade models through hundreds of specialized agents. Captures complex enterprise processes with velocity traditional software can't match.
How We
Operate
Governance Over Hacks
Executable contracts beat vague prompts. Provenance beats "trust me." When compliance matters, governance is the only answer.
Customer Truth First
Your Brand DNA is sacred. We mine it from approved assets. We enforce it through deterministic rules. We never use your learnings for other clients.
Model-Agnostic by Design
We orchestrate the best available models — today and tomorrow. When better models arrive, we swap them in. Your governance stays intact.
Compounding Advantage
Every video makes the system smarter for your brand. Every batch increases first-pass approval rates. Your investment compounds. Your moat deepens.
Leadership
Deep expertise across product, technology, enterprise growth, and AI infrastructure.
Amir Zarkesh
CEO & Co-Founder
Alex Zakharenkov
Engineering VP
Johnathan Valencia
Head of Product
Zohre Elahian
Chief of People & Co-Founder
Board &
Advisors
Bill Jia
Board of Directors
VP of Engineering @ Google — Core ML/AI, Ex-VP Meta
Kamran Elahian
Chairman, Advisory Board
High Tech Entrepreneur with 4 Unicorn IPOs
James Thomson
Advisor
Ex-Head of Amazon Marketplace Services
Spencer Greene
Advisor
General Partner @ TSVC
Reza Sadri
Advisor
Director, AI Bootcamp @ Caltech
Behzad Tabibian
Advisor
ML Applied Scientist @ Amazon
At a Glance
Founded
November 2022
HQ
Saratoga, CA
US Patent
12,229,913 B2
AI Models
10+ in Production
See It in Action.
First video free under NDA. Up and running in hours.